03 / Web Tool
Mascot Silhouette Tester
An interactive tool that helps brands test the recognisability of mascot designs.

OVERVIEW
An interactive tool that helps brands test the recognisability of mascot designs.
CHALLENGE
Mascots often accumulate detail before their underlying shape has been tested for recognition.
OBJECTIVE
Make silhouette evaluation quick, visual and approachable for creative teams.
APPROACH
The tool isolates shape, comparison and recall into a short sequence with minimal interface interference.
VISUAL DIRECTION
Near-black surfaces, spotlighted silhouettes and Ryder yellow as the only active signal.



KEY DELIVERABLES
- Silhouette upload
- Timed reveal
- Comparison mode
- Evaluation notes
OUTCOME
A focused experimental tool that turns a subjective design question into a repeatable creative exercise.