RYDER
03 / Web Tool

Mascot Silhouette Tester

An interactive tool that helps brands test the recognisability of mascot designs.

RYDER Creative Lab Mascot Diagnostics identity banner
YEAR
2026
ROLE
Creator
SERVICES
Concept, Interaction design, Frontend
01

OVERVIEW

An interactive tool that helps brands test the recognisability of mascot designs.

02

CHALLENGE

Mascots often accumulate detail before their underlying shape has been tested for recognition.

03

OBJECTIVE

Make silhouette evaluation quick, visual and approachable for creative teams.

04

APPROACH

The tool isolates shape, comparison and recall into a short sequence with minimal interface interference.

05

VISUAL DIRECTION

Near-black surfaces, spotlighted silhouettes and Ryder yellow as the only active signal.

06

KEY DELIVERABLES

  • Silhouette upload
  • Timed reveal
  • Comparison mode
  • Evaluation notes
07

OUTCOME

A focused experimental tool that turns a subjective design question into a repeatable creative exercise.