Brand Hazel

A visual identity experiment exploring minimalism, strength and clarity.

Reduce a broad set of references into a mark and visual system with enough restraint to remain recognisable.

Develop an identity language that feels direct, adaptable and quietly distinctive.

The exploration focused on silhouette, negative space, typographic weight and a disciplined monochrome palette.

Graphic black fields, elegant serif interruptions and a compact symbol system.

• Primary mark
• Type system
• Brand applications
• Usage principles

A focused identity study with a clear foundation for future brand applications.